Your website used to be your first impression. Not anymore.
These days a customer sizes you up right in the map pack — your photos, your reviews, your hours — and decides whether to call before they ever reach your site. Your Google Business Profile is the front door now. Your website is just the house behind it.
This playbook is how you make the front door pull its weight —built for HVAC, roofing, remodeling, and optometry owners who want the calls, not the homework.
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Here’s what’s inside the playbook:
A 60-second self-grade. Five checks that tell you whether your front door is open for business — or quietly turning people away.
The 2026 rule changes. What Google started rewarding this year, and the features almost none of your competitors have switched on.
The 15-minutes-a-week system. The full routine that keeps you ranking without taking over your week.
Steal-and-send templates. Responses, posts, and checklists, with versions written for HVAC, roofing, and remodeling.
Turn the profile you already own into your hardest-working salesperson
